- SitecoreAI DAM
SitecoreAI DAM and Scrunch Knowledge Studio
- References to SitecoreAI DAM in this topic also apply to Sitecore Content Hub.
- Before you can work with SitecoreAI DAM content in Scrunch Knowledge Studio, make sure your SitecoreAI DAM environment is connected to Scrunch. The connection is live if the Scrunch Knowledge Studio page displays SitecoreAI DAM ACTIVE under the page title.
SitecoreAI DAM stores up-to-date, complete, and accurate information about your brand, such as approved product information, FAQs, media, and more. Although you already govern this brand truth in SitecoreAI DAM, much of the content is not available on the public Internet, so AI tools, such as search engines and chatbots, can't surface it. This means that AI tools might present their users with outdated, incomplete, or unreliable information about your brand and products.
Scrunch Knowledge Studio solves this problem by turning your trusted, internal brand knowledge stored in SitecoreAI DAM into a living source of truth for AI tools. See also the Scrunch documentation.
You can achieve this by converting SitecoreAI DAM source documents into a Scrunch knowledge document that AI tools can use. To create and maintain a knowledge document, follow these steps:
- Generate a knowledge document from DAM source documents.
- Review the knowledge document.
- Approve the knowledge document to make it available as a trusted source for AI tools.
- Refresh the source documents and regenerate the knowledge document after you update your DAM content.
To create and manage knowledge documents, see Manage knowledge documents.
For details about how Scrunch converts a SitecoreAI source, see Content retrieval in Knowledge Studio.