1. Work with AI

Work with AI

SitecoreAI empowers marketers to work smarter by putting artificial intelligence (AI) at the center of every activity. Through the combined power of generative AI and agentic AI, teams can work faster, cut down on manual effort, and focus on strategy and creativity.

Together, they simplify campaign execution and improve collaboration across teams. SitecoreAI does this through two kinds of AI capabilities: assistants and agents.

Assistants

AI capabilities are built directly into SitecoreAI to support everyday marketing tasks. Powered by generative AI, these copilots are always ready to chat, suggest ideas, or complete actions instantly.

You can use assistants to:

Use assistants when you need quick creative help—whether writing copy, refining content, or summarizing data. They help you work faster, stay consistent, and keep every output on brand.

Agents in Agentic studio

The Agentic studio is where more advanced AI automation takes place. Powered by agentic AI, it enables purpose-built agents to plan, decide, and take action across multiple tools and steps with your oversight.

In Agentic studio, you can:

Use agents when you want automation with coordination, for example, managing an ABM campaign workflow, connecting a sequence of tasks automatically.

When to use each type of AI

Assistants and agents serve different purposes within the marketing workflow.

Capability

Best for

How it helps

Assistants

Quick creative work like drafting, editing, or summarizing

Speeds up everyday tasks and keeps content consistent

Agents

Larger, more complex, or ongoing workflows that need coordination

Automates complex tasks and keeps systems aligned

In short:

  • Use assistants for fast creative help.

  • Use agents for automating more complex marketing processes.

Best practices for working with SitecoreAI

To get the most from the AI capabilities built into SitecoreAI, follow these best practices:

  • Start with a goal - know what you want to achieve before using AI.

  • Be specific - when required for inputs, give clear prompts and include important context.

  • Stay involved - treat AI as a helper, not a replacement.

  • Check results - always review outputs for tone, accuracy, brand, and intent.

  • Refine as needed - don’t settle for the first result; iterate.

  • Use data - apply real-time insights to keep content relevant.

  • Keep oversight - humans should always approve key decisions.

  • Start small - begin with simple AI tasks, then grow over time.

  • Track progress - review how AI is performing and adjust if needed.

  • Stay ethical - protect sensitive data and respect content ownership.

Technology that simulates human cognitive abilities such as learning, reasoning, and problem-solving to perform tasks or generate insights automatically.

A branch of AI that produces new content such as text, imagery, or design by learning from patterns in existing data.

An advanced form of AI that goes beyond reactive prompting. It can understand goals, make decisions, and take actions autonomously while remaining guided by human input and oversight.

Agentic AI goes beyond traditional automation or chatbots. It's a framework for AI systems that can understand goals, make decisions, and take action while remaining guided by human input and oversight.

In Agentic studio, agentic AI connects every stage of the digital experience lifecycle through agents that plan tasks, coordinate actions, and keep work moving while marketers remain in control.

While generative AI assistants help create and refine content, agentic AI extends that capability to execution. It automates workflows end to end, helping teams offload repetitive work and focus their time on strategic and creative decisions that drive business results.

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