Track campaigns with Google Analytics

Abstract

Information on using Google Analytics for your email marketing campaigns in Sitecore Send.

If you have Google Analytics configured to track conversions, you can use it to track any link clicks from your campaign. You can either configure tracking with Google Analytics for new and existing campaigns.

To configure tracking with Google Analytics for an existing campaign:

  1. At the top of your Dashboard, hover your mouse over the Campaigns tab, click Regular, and open the campaign you want to configure Google Analytics for.

  2. In the menu on the left, click Set basic settings, and scroll down to Track your campaign with Google Analytics. Toggle this to Yes.

  3. Click Next.