SitecoreAI

SitecoreAI is Sitecore's unified, cloud-native digital experience platform for modern marketing teams. It brings together content operations, digital asset management, content management, conversion optimization, audience and insights, and AI-assisted workflows in one connected workspace.

SitecoreAI is a unified digital experience platform powered by agentic AI.

Powered by agentic AI and guided by human oversight, SitecoreAI helps teams plan campaigns, create and manage content, personalize experiences, optimize performance, and collaborate across the digital experience lifecycle.

Use SitecoreAI when you want to replace disconnected tools and manual workflows with a shared workspace where marketers, creators, analysts, and developers can work from the same content, data, and context.

What you can do with SitecoreAI

With SitecoreAI, marketing teams can:

  • Plan and coordinate campaign strategy.

  • Create, manage, and publish content.

  • Manage digital assets and media.

  • Build and optimize digital experiences.

  • Personalize content across channels.

  • Run A/B/n tests and improve conversion.

  • Use audience data and insights to guide decisions.

  • Work with AI agents and AI-assisted workflows.

  • Collaborate across marketing, content, design, analytics, and development teams.

Main features

SitecoreAI helps teams work smarter, stay organized, and deliver faster through a unified, AI-powered experience.

Feature

What it does

Learn more

Unified workspace

Brings campaign planning, content, assets, data, and collaboration into one connected environment.

Navigating the interface

Agentic studio

Uses purpose-built agents to coordinate and automate tasks across workflows.

Agentic studio

Human-in-the-loop control

Lets users review, guide, and refine AI outputs before publication or activation.

Work with AI

Marketer-directed workflows

Supports common marketing tasks such as content creation, personalization, optimization, and publishing.

Design studio

Connected data and insights

Helps teams use shared data, audience insights, analytics, and recommendations to make better decisions.

Audience and insights

Brand governance

Helps keep AI-assisted content and experiences aligned with brand standards, approved context, and governance requirements.

Brand kits

Enterprise trust

Supports secure, governed AI use with privacy, security, and compliance controls for enterprise teams.

Sitecore privacy policy

Customization and extensibility

Lets teams customize and extend SitecoreAI using Sitecore tools, integrations, and connected capabilities.

Sitecore studio overview

Who SitecoreAI is for

SitecoreAI is designed for modern marketing teams that need to deliver personalized, omnichannel experiences at scale. It supports both technical and non-technical users with tools that balance ease of use with deep capability.

Common user groups include:

  • Strategists and Campaign managers coordinate campaigns, track performance, and use AI insights to optimize engagement.

  • Content authors and Designers plan, author, design, and optimize campaigns and assets using guided, AI-enhanced workflows.

  • Developers integrate with modern frameworks and extend its capabilities, without slowing marketing operations.

Whether you’re managing global campaigns or day-to-day content, SitecoreAI helps teams work faster and more confidently.

Why marketing needs SitecoreAI

Marketing teams today are under pressure to move fast, personalize at scale, and stay efficient. But disconnected tools and manual workflows make that difficult, even when basic generative AI is added.

SitecoreAI solves this by centralizing everything in one workspace, where agentic AI handles routine work and marketers focus on what matters most. With SitecoreAI, teams can:

With SitecoreAI, teams can:

Accelerate go-to-market timelines

Build, adapt, and launch campaigns in hours, not weeks.

  • Manage planning, assets, and launch activities in one place.

  • Use AI-driven workflows to keep timelines on track.

Deliver hyper-personalized experiences at scale

Use AI to tailor messaging, timing, and content across channels.

  • Refine audiences with unified data and AI insights.

  • Dynamically adapt content across channels while staying consistent and on-brand.

Optimize continuously

Leverage built-in testing, recommendations, and performance tracking to improve results in real time.

Collaborate without friction

Everyone works in the same environment, including campaign leads, creators, analysts, and developers.

SitecoreAI in practice

The following table summarizes how SitecoreAI changes common marketing activities by replacing disconnected manual workflows with connected, AI-assisted workflows.

Activity

Traditional approach

AXP approach

Tool management

Multiple disconnected tools

Single unified platform

Content creation

Standalone assets

Coordinated omnichannel content

Lead generation

Manual scoring, slow follow-up

Automated qualification and nurturing

Campaign launch

Resource-heavy and slow

Streamlined, automated workflows

Personalization

Static audience segments

Dynamic, AI-driven experiences

Optimization

Occasional manual testing

Continuous, automated improvement

An advanced form of AI that goes beyond reactive prompting. It can understand goals, make decisions, and take actions autonomously while remaining guided by human input and oversight.

Agentic AI goes beyond traditional automation or chatbots. It's a framework for AI systems that can understand goals, make decisions, and take action while remaining guided by human input and oversight.

In Agentic studio, agentic AI connects every stage of the digital experience lifecycle through agents that plan tasks, coordinate actions, and keep work moving while marketers remain in control.

While generative AI assistants help create and refine content, agentic AI extends that capability to execution. It automates workflows end to end, helping teams offload repetitive work and focus their time on strategic and creative decisions that drive business results.

The complete process of planning, creating, delivering, optimizing, and maintaining digital experiences across all channels and touchpoints.

Cross-functional groups including strategists, campaign managers, content creators, and analysts who plan, execute, and optimize digital experiences. They are often supported by developers for technical enablement.

A marketing approach that provides a continuous and consistent experience across all customer channels such as web, email, mobile, social, and in-store.

A branch of AI that produces new content such as text, imagery, or design by learning from patterns in existing data.

Real-time indicators or patterns such as customer behavior, competitor activity, or trend shifts that help marketers adapt campaigns and strategies quickly.

A working model where people and AI systems combine strengths. Humans set direction and make decisions, while AI handles repetitive, data-driven, or time-consuming work.

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