Personalize pages with Stream

With Personalize and content customized to different audiences, visitors to your website get to see content that matches their expectations and requirements. For example, you can use the AI capability of Sitecore Stream to rewrite a text written in American English to British English, or using Australian slang. In this way, your audience will see the page that was written specifically for them.

To create a page variant with optimized content:

  1. On the page builder Editor tab, in the site tree, click the page you want to create a variant for.

  2. On the Personalize tab, in the left-hand pane, click Create variant.

  3. In the Create new page variant dialog, enter the page variant name.

  4. In the Create your audience dialog, in Build mode, enter the name of your audience and click Add first condition.

  5. To add a condition template to the audience builder, click  next to the template name, then specify the details of the condition. If you have added several conditions, set up the operators between conditions.

  6. Click Save and close the audience builder.

  7. In the left-hand pane, click the newly created variant.

  8. Select the component or the text field where the written content you want to optimize is located.

  9. On the right-hand side, click Content > Optimize content.

  10. Enter a free-text prompt and click Generate Generate, or select one of the proposed actions.

  11. Review and optionally edit the optimized content on the page canvas. You can also navigate from the Original to the Optimized version of the content to compare them with each other.

  12. If needed, reiterate with additional prompts and intents until you are satisfied. Click History to access previous prompts and results.

  13. To save the optimized content on your variant page, click Keep optimized. Alternatively, to discard the optimized content, click the X in the top corner of the right-hand pane, and click Cancel.

  14. When you are done editing the variant page with additional changes, to make it visible for the audience you defined, you must publish it.

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