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Getting started with interactive experiments


A getting started guide for interactive experiments.

This topic is a get started guide for developers who want to build an interactive experiment. We recommend that you complete these steps in the following order:

  1. Create an interactive experiment.

  2. Apply any of the following options to the interactive experiment:

    • Target a webpage to set the area of your website where you want the experiment to run. You can also add JavaScript to determine the context in which the experiment should execute.

    • Target an audience to configure the experiment to only run for a certain segment of guests. If you want to apply additional conditions for the experiment to run, you can use JavaScript.

    • Associate a decision model with your experiment to recommend dynamic offers or content.

  3. Compose an API response to use server-side personalization.

  4. Add a primary goal to the interactive experiment. Sitecore Personalize uses the metrics of the primary goal to measure variant performance when determining a leading or winning variant.

  5. Run the interactive experiment using Chrome DevTools or by sending a POST request.

  6. Start the experiment. After the experiment runs for 24 hours, you can see how the variants are performing against each otherthe variant is performing against the baseline target on the Performance dashboard.