Skip to main content

Introduction to web experiments in Sitecore Personalize

Abstract

Provides an overview of web experiments, which facilitate personalization on web pages, without relying solely on developers.

Designed specifically for marketers, a web experiment facilitates personalization on web pages, without relying solely on developers. A web experiment is an offer, next best action, or other customer experiment that can run on the web or be deployed into a web-based application.

A web experiment is essentially a statistical test between multiple variants. A variant is a variation of a customer experience. For example, you can run a web experiment to test whether a pop-up offer with more enticing images increases conversions on the Trending Now page of your site. Variant A shows one variation of updated images, Variant B shows another and Variant C is the control. The control is what currently runs on your production site.

We recommend you create a web experiment anytime you want to statistically test that a customer experience is resulting in the best outcome. For example, test several new website designs to find out which one generates the most engagement and conversions. After a variant winner is declared, you can create an experience to promote the winner to the default customer experience.

The following image shows a web experiment that displays as a corner pop-up offer on the homepage of a retail site:

Viewing a web experiment

A web experiment can test changes in website elements, such as the following:

  • Design layout.

  • Images - including the wow-factor, placement, number, and style.

  • Headlines - varying the content, length, size, font, and so on.

  • Company branding.

  • Text - changing the content, style, font, size, and placement.

  • Call-to-action (CTA) buttons - changing the text on the button, varying the sizes, colors, and page placement.