Introduction to goals in Sitecore Personalize
Provides an overview of primary and secondary goals that are used to measure variant winners in experiments for (Sitecore Personalize).
The purpose of running an experiment is to test changes to what a customer sees in order to improve the outcome of a business goal. The business goal can be anything such as increasing purchases, reducing clicks, or improving website metrics. To test changes, you must assign a primary goal to the experiment. Sitecore Personalize uses the metrics of the primary goal as follows:
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Calculate the guest or session count that must be reached to declare a variant winner or declare the test inconclusive
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Measure variant performance when determining a leading or winning variant
You might have additional targets you want to achieve in the experiment such as increasing your Click Through Rate (CTR). These are known as secondary goals. Sitecore Personalize does not use any secondary goals as factors when declaring a variant winner.
After the experiment runs for 24 hours, you can see how your variants are performing against each other on the Performance screen. You can view quantitative data for each variant, eliminating any speculation about which design or webpage element results in more conversions, or other goals.
After the required guest or session count has been reached, Sitecore Personalize either declares the test inconclusive or declares a variant winner, as shown in the following image:
