How the Brand Assistant works
Generating a response for brand-aware chats
After you submit a prompt for brand-aware chats, the Brand Assistant starts a thinking process to decide whether to answer directly or involve additional agents.
Here's how it works:
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The user enters a prompt - the user enters a prompt in the Brand Assistant - such as a question or an instruction.
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The system passes information from the Brand Context - the system automatically provides information from the Brand Context brand kit section as a system prompt.
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Brand Assistant checks if it can answer from Brand Context - the thinking evaluates whether the information passed from the Brand Context alone is enough to answer the prompt.
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Path selection - based on the analysis, the process continues in one of two ways:
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Generate a direct response - if Brand Context is sufficient, the Brand Assistant generates a direct response using that content.
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Invoke other agents - if the Brand Context doesn't answer the prompt and more information is needed, the Brand Assistant activates one or more agents to search and organize the information, then generate a response. For example:
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Search agent - finds information from your brand knowledge, the web, or both.
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Summary agent - condenses retrieved information into a concise, relevant response.
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Generating a response for brief requests
After you submit a prompt for a campaign brief request, the Brand Assistant starts a thinking process to decide whether to answer directly or involve additional agents.
Here's how it works:
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The user enters a prompt - the user enters a prompt in the Brand Assistant - such as a question or an instruction.
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The system passes information from the Brand Context - the system automatically provides information from the Brand Context brand kit section as a system prompt.
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Brand Assistant checks if it can answer from Brand Context - the thinking evaluates whether the information passed from the Brand Context alone is enough to answer the prompt.
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Path selection - based on the analysis, the process continues in one of two ways:
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Generate a direct response - if Brand Context is sufficient, the Brand Assistant generates a direct response using that content.
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Invoke other agents - if the Brand Context doesn't answer the prompt and more information is needed, the Brand Assistant activates one or more agents to search and organize the information, then generate a response. For example:
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Search agent - finds information from your brand knowledge, the web, or both.
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Brief agent - creates a campaign brief draft with standard sections like objectives, audience, channels, and deliverables.
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Summary agent - condenses retrieved information into a concise, relevant response.
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Generating a response for brainstorming requests
When you enable the Brainstorming and submit a prompt, the Brand Assistant begins its thinking process and runs a chain-of-thought workflow with a sequence of agents. Each agent completes a specific task to produce a comprehensive response.
Here's how it works:
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The user enters a prompt - the user enters a prompt in the Brand Assistant - such as a question or an instruction.
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The system passes information from brand kit sections - the system automatically provides information from specific sections of the brand kit - Do's and Don'ts, Tone of Voice, Grammar Guidelines, and Checklist as a system prompt. This ensures all generated content reflects these standards.
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The user enables Brainstorming - when Brainstorming is enabled and the user sends a prompt, the Brand Assistant begins its thinking process and activates the agents involved.
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Agent sequence - the sequence of agents is activated:
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Create an outline - the first agent reviews the user's prompt and creates a structured content outline.
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Generate questions - the next agent lists questions needed to complete the content.
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Search for answers - another agent searches for answers to the list of questions. It searches information from brand knowledge, the web, or both, depending on the user's selected search settings.
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Review coverage - the next agent checks if the answers fully address the prompt. If gaps remain, not, the process can loop up to three times to refine the outline, questions, and retrieval.
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Generate a response - when the information is complete, the Brand Assistant returns a final, comprehensive response with a summary and a standalone, editable content block (an artifact).