1. Plan campaign strategy

Generate a campaign brief

Brief generation with the Brand Assistant enables marketers to quickly create clear, on-brand, and well-structured briefs with minimal effort.

The Brief tool uses a brief type as a template, ensuring that every generated brief follows a consistent structure with the appropriate fields and sections.

Important

Currently, Brand Assistant uses the first brief type created as the default template. Support for selecting and using multiple brief types is planned in future enhancements.

Simply describe what you need, and the Brand Assistant activates its built-in Brief agent to organize, refine, and structure the content within that template through a guided thinking process.

Powered by AI, this feature transforms simple prompts into complete, structured briefs in seconds.

Each generated draft includes clearly defined sections that can be easily reviewed, edited, and published for future campaign use.

Important

We prioritize data security. All interactions with the Brand Assistant follow our data privacy and security policies.

To generate a campaign brief:

  1. In the navigation menu, click Strategy. Then, in the left sidebar, select Assistant.

  2. Select your brand kit. If you have multiple brand kits, ensure you choose the correct one for accurate results.

  3. Optionally, select information sources and choose a writing style to match your needs. These preferences enable you to configure how the Brand Assistant generates responses.

  4. To enable brief generation, you can either:

    • Click Tools and then select Brief. When enabled, Brief is displayed in the chat field.

    • Include the word brief to your prompt to trigger the brief generation workflow automatically without opening Tools.

  5. In the chat field, enter your prompt. Clear, detailed prompts help the Brand Assistant generate relevant answers. For example: Create a brief for a new kitchen product line for thanksgiving.

    Prompts can be entered in any supported language.

  6. Optionally, click the Upload icon or drag and drop a file into the chat to add context for the Brand Assistant. You can upload multiple files at once:

    • Images - upload .jpg, .jpeg, or .png files up to 20 MB each (50 MB total for all images per chat).

    • PDFs - upload .pdf files up to 20 MB each (50 MB total for all PDFs per chat).

    Uploaded files stay visible in the chat and appear side by side.

  7. Click Submit .

    After submitting your prompt, the Brand Assistant might take a few minutes to generate a response, especially if it's using multiple agents to complete the task.

Understanding the generated response

Note

The Brand Assistant strives for accuracy but it might occasionally generate incorrect responses. Always verify the information provided.

Each response generated by the Brand Assistant using the Brief tool includes the following elements:

The generated response includes details of the thinking process, the brief generated, sources, and follow-up questions.

  1. Thinking - shows how the response was generated. Click to expand and view details of the agentic AI process, including where the information came from - like brand knowledge or web searches.

  2. Response - the generated response includes the following:

    • Left-hand pane - a concise, bulleted version of the brief, designed for quick reference and easy identification of key sections.

    • Right-hand pane - a fully developed, narrative-style campaign brief (artifact) that expands on the same information, ready to be published for future campaign use.

  3. Suggested follow-up questions - related questions or prompts you can use to continue the conversation or explore more topics.

  4. Sources - list of sources used to generate the content. This might include brand knowledge, web sources, or both.

Sections in an AI-generated brief

Each AI-generated brief is structured using a brief type as a template. Currently, Brand Assistant uses the first brief type created as the default template. Future updates will support multiple brief types, each with its own structure and sections, such as:

  • Objectives - define the main goals of the campaign and set its overall direction.

  • Target audience - describe who the campaign is for, identify key customer groups, and explain what motivates them.

  • Message - define the core idea and tone of the campaign, including what the brand communicates and how it wants the audience to feel.

  • Creative requirements - outline visual and design guidelines to ensure alignment with the brand’s identity and campaign goals.

  • Timeline - provide a schedule of key milestones and deadlines to keep teams on track.

  • Budget - estimate the resources required for the campaign and help prioritize spending.

  • Market research - summarize relevant insights, including trends, competitors, and customer behavior, to inform decisions.

  • Additional notes - capture any extra context or considerations, such as digital strategies or sustainability goals.

Publish the brief

When you are satisfied with the campaign brief generated in Brand Assistant, you can publish it to make it available on the Briefs page for further editing or collaboration.

To publish the brief:

  1. In the right-hand pane, click Publish.

    Publishing might take a few minutes. When finished, the brief will be saved and appear on the Briefs page.

  2. A notification displays that the brief is successfully created. Click Open to view it on the brief details page.

    Alternatively, go to the left sidebar and click Briefs. Then select your brief.

  3. After publishing, you can continue to:

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