Configure Brand Assistant writing style
The Brand Assistant in SitecoreAI allows you to control how responses are generated by selecting a predefined writing style or creating a custom one. This gives you control over the tone, voice, and overall communication approach of AI-generated content based on what you need in the moment.
Users can choose from five predefined styles: Formal, Casual, Bold, Informative, or Friendly, or create a custom style tailored to their needs. You can switch styles at any time to adapt responses for different chats, audiences, or contexts.
This setting is separate from the brand kit's tone of voice. While the tone of voice provides centralized, organization-wide guidance, writing styles offer flexible, conversation-level control over how responses are delivered.
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The style you select here is applied globally across all chats and brand kits.
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When generating responses, the Brand Assistant considers both this style and the brand kit's tone of voice, but prioritizes the selected style if they conflict.
To configure the Brand Assistant writing style:
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In the navigation menu, click Strategy. Then, in the left sidebar, select Assistant.
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In the top-left corner of the chat interface, click Tool configuration
.The Assistant configuration dialog opens with options to customize how the Brand Assistant generates responses.
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On the Personalization tab, do one of the following:
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Select a predefined writing style - on the Saved styles tab, select one of the following options:
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Formal - professional, structured, and authoritative communication.
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Casual - relaxed and conversational language that builds rapport.
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Bold - confident, assertive, and action-oriented messaging.
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Informative - clear and detailed explanations focused on knowledge sharing.
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Friendly - warm and approachable communication that emphasizes connection.
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Create a custom writing style - on the Add a style tab, provide the following information:
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In the Label field, enter a descriptive name for how the AI should generate responses (for example, Tech-Forward, Storytelling, or Minimalist).
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In the Description field, describe the writing characteristics you want the Brand Assistant to follow, such as:
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Tone and personality (for example, witty, serious, enthusiastic)
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Vocabulary preferences (for example, simple language, technical terms)
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Structure and format (for example, bullet points, narrative, conversational)
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Specific phrases or expressions to use or avoid if any.
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Click Add style to save your custom style. Your new style appears under the Made by you section on the Saved styles tab.
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Select it to enable Brand Assistant to use it.
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Click Close to exit the Assistant configuration dialog.