Market signals
The Market Signals agent analyzes trusted industry sources to identify relevant trends, updates, and shifts related to a topic, industry, or prompt. It generates signals based on your prompt or input, similar to the Signals page, but gives you the flexibility to run research on demand whenever you need insights.
Each run produces a set of research-backed signals designed to help you stay informed and act quickly. Each signal includes a generated image that visually represents the insight.
After you provide a topic, the agent:
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Conducts in-depth market research.
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Analyzes trends and emerging developments.
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Generates multiple market signals with concise summaries, supporting context, and visual artifacts.
When to use
Use the Market Signals agent for the following business scenarios:
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Monitoring market trends and emerging developments in a specific area.
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Running ad hoc or on-demand research outside the daily Signals page schedule.
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Updating inputs to explore new topics, industries, or strategic questions.
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Supporting decision-making with timely, AI-curated insights.
Edit the configuration
Before running this agent, review and update its configuration to control how it generates content.
The configuration determines what the agent produces and how it behaves, so you can align it with your brand, audience, and use case.
Make sure you have a Builder License assigned to your user account. This license is required to edit agents.
To edit the configuration:
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In the navigation menu, click Agentic. Then, in the left sidebar, select Agents.
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On the Agents page, find Market Signals.
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Click the actions menu
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Review and configure the tabs:
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Overview - view the agent's basic information, how it works, and inputs required to run it. This tab is read-only.
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Parameters - define guidance that shapes how content is generated. For example, you can specify target audiences, channels, languages, and formats.
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Schemas - define structured JSON output formats. For example, you can add schemas for blog posts, email content, or social media posts.
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Research Queries Schema - a predefined blog schema is provided. You can edit or add properties to include in each generated signal, such as title and description, to match your desired format.
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HTML Templates - define how generated content is formatted and displayed in previews. Templates typically correspond to the defined schemas.
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Workflow - view the agent’s execution workflow, including all processing steps. This tab is read-only.
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Click Save Changes. Return to the Agents page and run the agent.
Run the agent
Use the Market Signals agent to generate research-backed insights for a specified topic.
To run the agent:
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In the navigation menu, click Agentic. Then, in the left sidebar, select Agents.
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On the Agents page, find Market Signals.
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Enter a Space Title for the run.
In the Agents section, the selected agent is added by default.
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Provide the required input:
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Market Research Topic - describe the topic you want to research and generate insights for.
Example: Adoption of AI-powered Marketing Video Creation Tools
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Optionally, click Add context to provide additional background that guides how the AI generates responses.
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Artifacts - use any artifacts previously generated in the current space.
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Brand kits - select your organization's brand kit.
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Click Create.
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The new space created for the run opens. Click Run to start the agent.
TipProcessing might take some time. You can leave the page and return to the space at any time to track progress.
When processing is complete, the results appear in the space.
ImportantAlways review AI-generated artifacts carefully and validate key information before using them.
To learn more about what’s included in a space, see View a space.