Abandonment Report
The Abandonment Report focuses on abandoned cart sessions in Sitecore CDP, that is, sessions where at least one item was added to the cart, but no transaction occurred. It uses the Cart Type parameter to extract this information from the sessions data. This report helps customers identify the routes, destination, demographics, and Urchin Tracking Modules (UTMs) with a high abandonment rate in the past 30 days. The report is specific to the travel industry and does not show up for other industries.
-
The report shows data for the past 30 days.
-
Use in conjunction with the Conversion Report to gain a deeper understanding of flight purchase data.
-
The data in the Abandonment Report is refreshed every 24 hours. To download the report as a ZIP archive containing CSV files, click the Download
icon.
Summary abandonment data
The overview section of the Abandonment Report dashboard provides context for the entire report, and can help to immediately identify trends in abandoned sessions over the past 30 days.
Period-on-Period Revenue Comparison
This graph shows the monetary value of abandoned transactions over the past 30 days, compared to the 30 days before that. It can help detect a spike in cart abandonment, which might occur because of specific business activity or cart bot activity on that day.
-
Hover your mouse over a data point to display the total value of abandoned sessions for that date.
Distribution of Abandoned Sessions
This bar chart shows a cross-section of the number of abandoned sessions with the number of guests. For example: around 10,000 guests had two abandoned cart sessions, around 80 guests had 20 abandoned sessions. The expected graph trend is very high on the left (a large number of guests with few abandoned sessions) and declining to the right (a small number of guests with many abandoned sessions).
The number of guests is a log scale, meaning it grows exponentially, to accurately reflect the number of site visitors. Unexpected spikes might be an indication of bot activity.
-
Hover your mouse over a bar chart to see the number of abandoned sessions.
Most Abandoned Routes
This table shows the most abandoned flight routes: the origin, destination, count (number of times this route was abandoned in the past 30 days), and the rate of abandonment for that route.
-
To sort by a column, click its heading.
-
The rate is calculated as a percentage of abandoned sessions of all the search sessions that searched for that route.
-
It is useful to view routes for which both abandonment rates and count are relatively high. For example, sort by the abandonment rate and identify the routes that also have a high count.
Most Abandoned Destinations
This table shows the most abandoned destinations: their count (number of times this destination was abandoned in the past 30 days) and the rate of abandonment for that destination.
-
To sort by a column, click its heading.
-
The rate is calculated as a percentage of abandoned sessions of all the search sessions that searched for that destination.
Abandoned Travel Dates
This graph shows future travel dates and the number of abandoned sessions for those dates. This graph can reflect the current demand for specific travel dates, and can be used as a basis for relevant business decisions, such as deal packages or flexible tickets to promote conversion.
-
Hover your mouse over a chart section to display the total number of abandoned sessions for that date.
Abandonment demographics
The demographics section of the Abandonment Report in Sitecore CDP provides insights into abandoned sessions by specific passenger types (pax). The demographics are based on the numbers of adults and children included in the abandoned flight:
-
Solo - one adult.
-
Couple - two adults.
-
Family - at least one adult and at least one child.
-
Group - more than two adults and no children.
Pax by Type
This chart shows the number of abandoned sessions over the past 30 days, distributed between the different passenger types.
-
Hover your mouse over a chart section to display the total number of abandoned sessions for that type.
Pax by Type (Value)
This chart shows the value of abandoned sessions over the past 30 days, distributed between the different passenger types.
-
Hover your mouse over a chart section to display the total value of abandoned sessions for that type.
Abandons
This section shows the abandonment rate of different destinations by passenger type. Each graph shows the destinations with the highest abandonment rates for each passenger type.
-
Hover your mouse over a chart section to display the total number of abandoned sessions for that type and destination.
Dates by Pax
This stacked bar chart shows future travel dates and the number of abandoned sessions for those dates, for each passenger type. When the sample size is smaller, usually for dates in the more distant future, trends are uneven and less representative of actual demographic trends.
-
Hover your mouse over a chart section to display the total number of abandoned sessions for each passenger type for that date.
-
The chart reflects the level of interest of each passenger type in specific travel dates, such as holiday travels.
Destinations by Pax
This stacked bar chart shows the destination and the number of abandoned session for that destination, for each passenger type. This data is similar to the preceding Abandons graphs, but is comparative, and visually represents the proportion of each type for that destination.
-
Hover your mouse over a chart section to display the total number of abandoned sessions for each passenger type for that destination.
-
The chart reflects the level of interest of each passenger type in specific travel destinations, for example, to local festivals.
Routes by Pax
This stacked bar chart shows routes (origins and destinations) and the number of abandoned sessions for that route, for each passenger type.
-
Hover your mouse over a chart section to display the total number of abandoned sessions for each passenger type for that route.
Abandonment attribution
The attribution section of the Abandonment Report shows abandonment rates for Urchin Tracking Module (UTM) parameters over the past 30 days. Use it to understand the effectiveness of marketing campaigns that make use of UTMs. For more information about UTMs, see this Wikipedia article.
Sitecore does not provide UTM management or cleansing. Any UTM data shown here is displayed as received on the site pages.
The report shows the abandonment rate for the following UTM parameters:
-
UTM Sources
-
UTM Campaigns
-
UTM Mediums
-
UTM Terms
