Optimize content with AI
Early access: This feature is in early access and available to any organization with a Scrunch subscription.
AEO optimization analyzes page content and provides recommendations that can improve how AI systems discover, understand, and cite your content.
AI optimization in SitecoreAI is a set of features powered by Scrunch. These features help you monitor changes in your brand's visibility in AI-powered searches, and take action to improve it.
By optimizing your content, you can improve how often and how accurately your brand appears in AI-generated responses. This works similarly to traditional SEO. While you cannot directly control rankings or citations, you can influence them by publishing content that is clear, authoritative, and easy for AI systems to discover and understand.
When you apply AEO recommendations in Page builder, SitecoreAI creates a new version of the content item. You can continue editing the page in the canvas, and publish the updated version when you are ready. Changes do not become publicly available until the page is published.
Understand AI discoverability scores
AI discoverability provides two scores that help you understand how AI systems evaluate your content.
- Citeability - measures how likely a page is to be referenced and cited by AI-powered search and answer engines such as ChatGPT, Gemini, and Perplexity.
The score evaluates factors that help AI systems trust, extract, and attribute information from a page, including:
- Content clarity
- Content authority
- Factual completeness
- Content structure
- Presence of verifiable sources
A higher citeability score indicates a greater likelihood that the page will be used as a source in AI-generated responses.
- Retrievability - measures how easily AI systems can discover, understand, and extract information from a page when generating answers to relevant prompts.
The score evaluates factors that make content easier for AI systems to process, including:
- Content structure
- Semantic relevance
- Answer-first formatting
- Metadata quality
- AI-readable markup
A higher retrievability score indicates a greater likelihood that the page's content will be found and used by AI systems when responding to user queries.
AEO optimization recommendations
AI optimization provides recommendations that help improve the citeability and retrievability of your content.
Each recommendation includes:
- A label that identifies the type of change being suggested.
- Labels that indicate the component and field where the recommendation applies.
- The recommended replacement text.
- The current content retrieved from the live website.
- Options to either apply or reject the recommendation.
Optimize a page for AEO
To view Scrunch AEO recommendations in Page builder, first add your live website URL in Channels > > Settings > Site hosts > Target hostname field.
To optimize your content for answer engine optimization (AEO):
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In Page builder, open the AEO recommendations:
- In the top right corner of the local toolbar, click the AEO optimization powered by Scrunch icon.
- In the Sitemap, locate the page, click > AEO optimization.
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In the left-hand AEO optimization context panel, review the recommendations. Click Scroll to content to locate the field in the page canvas.
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To accept a recommendation, click Apply. To dismiss a recommendation, click Decline.
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When you apply a recommendation:
- The relevant field is highlighted in the canvas.
[note!] In some cases, a recommendation might not match the content currently displayed in the page canvas. This can happen when the page or related content has been updated and republished since the recommendation was generated.
- A new version of the field is created.
- The content is updated with the recommended text.
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Optionally, you can make additional edits to the content.
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If the page is part of a workflow, move it through the required workflow states.
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You must publish the page with related items to make the optimized content available on your website.
Applying content recommendations does not guarantee immediate changes in citation rates, mentions, or AI visibility metrics. Publication timing, changes made by competitors, and other external factors can affect results. Content recommendations are designed to help improve page content and should be considered a starting point rather than a complete AI visibility strategy.