Act on AEO opportunities in Channels

Review AEO opportunities

Each AEO opportunity identifies pages where a content update could improve your site's AI citation performance. On the AEO opportunities tab, you can select an opportunity, review its suggested fix, and investigate the recommended pages.

For pages authored in the SitecoreAI Page Builder, you can review each content update recommendation and apply or reject it.

To review opportunities:

1. On the AEO opportunities tab, select the opportunity you want to act on from the left panel.

   The main panel shows the opportunity details, including the category, description, and suggested fix.

   The upper part of the main panel shows:

   • Category and description - the specific area of content to improve and a brief explanation of the content characteristic the category evaluates.
   • Suggested fix - guidance on the content changes you can make to address the opportunity.

2. In the Recommended pages section, review the pages associated with the selected opportunity. Search for a page by path or filter the list by language.

   Each row shows:

   • Opportunity - the page associated with the recommendation showing the path.
   • Projected lift - the estimated percentage-point improvement in citation rates from addressing the opportunity.
   • Applied updates - the number of updates already applied to the page. If an update is marked Unmatched, see Unmatched recommendations.

   If a page can't be updated, a status message appears below its name. For causes and next steps, see Pages that can't be updated.

3. Click Review for the page you want to update, or click Review all to go through all pages in sequence.

Understand the review page

Clicking Review opens the review page for the selected webpage. Here, you can compare the page content with the suggested changes and decide which updates to apply.

The review page can also include these sections:

• Review recommendations - suggested changes that SitecoreAI matched to editable content on the page and can apply.
• Previously applied content changes - recommendations that were already applied to the page.
• Previously rejected content changes - recommendations that were dismissed.
• Unmatched - recommendations that SitecoreAI can't currently apply. For causes and next steps, see Unmatched recommendations.
• On this page - needs a manual edit - suggested changes that you need to apply manually.
• No longer on this page - suggested changes for a previous version of the page. The content isn't in the current version, so there is nothing to change.

You can do the following on the review page:

• Open the specific content block a recommendation applies to in Content mode by clicking next to the recommendation. This deep-links directly to the affected component.
• Open the page in the Page Builder by clicking next to Apply all. This opens the page in the Page Builder without deep-linking to a specific component.
• Preview the live page by clicking .
• To navigate to a different page in this opportunity without going back, click the page name in the left panel.

Apply recommended content updates

To apply recommended content updates:

1. On the review page, compare the original and suggested content side by side, then for each content block, Select the changes you want to apply.

   Caution

   AI-generated recommendations can contain inaccuracies. Review each recommendation carefully before applying it.

   Note

   Recommendations don't take your brand kit's Glossary and Localization terms or Do's and Don'ts guidelines into account. If your site has an established terminology or translation workflow, review suggested content carefully before applying it.

2. Click Apply changes to Page to apply your current selections, or click Apply all:

   • If you opened the review page via Review all, Apply all applies all updates across every page in the selected opportunity.
   • If you opened the review page via Review for a specific page, Apply all applies all updates on the current page.

   The selected content block receives the Content item updated label. SitecoreAI creates a new content version for the page. In the Page Builder, you can continue editing, approve, and publish the page. Nothing goes live until you publish.

   Any updates you did not select remain listed on the review page and can still be applied.

   For information about expected results after publishing, see No immediate change in AI visibility.

Reject recommended content updates

To reject recommended content updates:

1. On the review page, compare the original and suggested content side by side, then for each content block, Select the changes you want to reject.

2. Click Reject to apply your current selection. The selected content block receives the Rejected label.

   Note

   If you change your mind, you can click the Rejected label and then click Apply this change.

Unmatched recommendations

For causes of unmatched recommendations and options for manual updates, see Unmatched recommendations.