- SitecoreAI CMS
AEO opportunities
Make sure your SitecoreAI CMS environment is connected to Scrunch. The connection is live if the AEO opportunities tab appears on your site's Channels page in SitecoreAI.
Answer engine optimization (AEO) makes your content easier for AI tools to discover, understand, and cite when generating answers.
Scrunch analyzes your content and surfaces AEO opportunities and recommendations in SitecoreAI.
An AEO opportunity identifies ways to improve how your brand, site, or pages appear in AI experiences. It can apply to one or more pages and may include projected lift to help you prioritize improvements. The projected lift is the estimated percentage-point improvement in citation rates from addressing the opportunity.
A corresponding recommendation describes the specific content change to make.
Use the following areas of SitecoreAI to investigate changes in AI visibility and improve content:
- Signals - investigate changes in AI visibility and, where available, the pages that contributed to them. Select an individual page to review any available AEO opportunities and recommendations.
- Channels - review AEO opportunities identified across a selected site and prioritize content improvements.
- Page Builder - use AEO opportunities to review recommendations for the page you're currently editing.
Signals shows changes in AI visibility and any contributing pages. Channels helps you identify and prioritize AEO opportunities across a site.
For supported capabilities and help with unavailable recommendations, see AI discoverability limitations and troubleshooting.
Opportunity types
Each opportunity has a type, such as:
-
Content enrichment - enhance content with additional facts, evidence, context, and expertise to increase quality, authority, and citability.
For example, Scrunch can recommend the following content enrichment updates:
- Add statistics, benchmarks, or research findings to support claims.
- Include named experts, author credentials, and attributed quotes.
- Add references to specific products, companies, people, dates, or locations.
- Link to authoritative sources such as industry reports, studies, or standards.
- Expand a brief article with examples, use cases, and supporting context.
-
Content transformation - restructure content into a more accessible and retrievable format through improved organization, readability, and presentation.
For example, Scrunch can recommend the following content transformation updates:
- Break a long article into clear H2 and H3 sections.
- Convert dense prose into numbered steps, comparison tables, or FAQs.
- Rewrite headings as user questions, such as "What is AEO?" or "How does content enrichment work?"
- Shorten long sentences and paragraphs to improve readability.
- Reorganize content so the definition and key answer appear at the top of the page.
AEO opportunities in Channels
Use AEO opportunities in Channels to identify and prioritize improvements across a site.
SitecoreAI shows the site's AEO opportunities, including their type, category, affected pages, and projected lift where available. When you select an opportunity, you can review the pages where it applies and the recommendations available for individual pages.
SitecoreAI organizes AEO opportunities by type and category. Types can include Content Enrichment and Content Transformation, with categories such as factual evidence, content recency, readability, or topic coverage.
In Channels, open the site's dashboard to:
- View AEO opportunities for a site, including their type, category, affected pages, and projected lift where available.
- Act on AEO opportunities by reviewing affected pages and following their associated recommendations.
AEO opportunities in the Page Builder
Use AEO opportunities in the Page Builder to improve the page you're currently editing.
Because you're already working on a specific page, the AEO opportunities panel shows the recommendations available for that page directly, instead of first presenting a list of opportunities.
Each recommendation describes a specific content change that could improve how AI tools discover, understand, or cite the page.
In the Page Builder, use AEO opportunities to:
- Review the recommendations available for the page.
- Apply available recommendations or dismiss those you don't plan to use.