Create a brand kit
A brand kit guides brand-aligned content creation in SitecoreAI.
To create a brand kit, brand managers simply upload key brand documents, such as brand books, playbooks, and style guides. The process is straightforward and doesn't require any technical expertise.
To create a brand kit, you must have a Stream Admin app role or an Organization Admin or Organization Owner role in Sitecore Cloud Portal.
To create a brand kit:
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In the navigation menu, click Design. Then, in the left sidebar, select Brand kits.
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On the Brand Kits page, click Create Brand Kit.
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In the Create brand kit dialog, enter the following details, and click Create.
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Brand name (Required) - the unique name of the brand kit.
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Company name - the company name, if different from the brand name.
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Industry - the industry associated with the brand kit. For example, Retail.
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Logo - upload a PNG image to use as the brand kit logo. If no image is uploaded, a default logo will be applied.
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To add a document to your brand kit, on the Knowledge tab, click Upload. The documents you upload on this tab are used by the platform to extract and generate your brand knowledge.

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In the Add source document(s) dialog, click Select PDF to choose your brand document in PDF format.
TipMake sure your files follow the recommended best practices and guidelines before uploading.
ImportantWe prioritize data security. All brand documents uploaded into the brand kit follow our data privacy and security policies.
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To upload another document, click Select PDF again. Otherwise, click Confirm.
After uploading, the new document appears with a Draft status on the Knowledge tab. On the Sections tab, the default brand kit sections will appear, but they’ll be empty.

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To process the uploaded document, on the Knowledge tab, click Process all changes. The system automatically selects documents that have not been processed or published.
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In the Process sources dialog, select the Yes, try to populate sections check box if you want AI to automatically fill brand kit sections based on the uploaded document.
NoteIf you don’t select the check box, the document will still be processed and added to your brand knowledge. You can populate the brand kit sections later using the Enrich from knowledge option.
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Click Process to start brand ingestion. The platform will analyze the document page by page, extract relevant content, and add it to your brand knowledge. This process vectorizes the document, making it available to Sitecore AI tools. If you chose to populate the sections, the brand kit sections will be automatically filled with content.
Processing might take a few minutes depending on the file size. When it's finished, you'll see:
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On the Knowledge tab, the uploaded document will show a Published status.
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On the Sections tab, the brand kit sections will be automatically populated with relevant information from your brand knowledge.
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On the Brand Kits page, the brand kit will also display a Published status.

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Your brand kit is now ready to use in Sitecore. For example, you can:
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Chat with the Brand Assistant to generate brand-aligned responses.
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Apply the brand kit to a site to ensure consistency across AI-generated content.