Using brand knowledge and brand kit sections in copilots
Brand knowledge and brand kit sections are used by SitecoreAI copilots to generate brand-aligned responses or content. Each copilot relies on different inputs:
-
Brand Assistant primarily uses brand knowledge to retrieve relevant information. The system also automatically passes the Brand Context section of the brand kit to the Brand Assistant as a system prompt.
When the brainstorming tool is enabled, four brand kit sections are passed to the Brand Assistant: Do's and Don'ts, Tone of Voice, Grammar Guidelines, and Checklist. These inputs determine how the Brand Assistant generates a response.
-
The Content optimization copilot in SitecoreAI does not currently use brand knowledge. Instead, it uses three brand kit sections that are automatically passed with every prompt: Brand Context, Tone of Voice, and Do's and Don'ts. This system prompt ensures that content is optimized in line with your brand's voice and standards.
The following table provides a summary of the inputs used by SitecoreAI copilots for generating responses or content:
|
Copilot |
Brand knowledge usage |
Brand kit sections passed to copilot |
|---|---|---|
|
Brand Assistant |
|
|
|
|
|
How the Brand Assistant generates a response
The Brand Assistant uses brand knowledge and specific brand kit sections to generate brand-aligned responses.
When a user submits a prompt, the Brand Assistant begins its thinking process.
-
For brand-aware chats and campaign brief requests, it first checks whether it can respond directly using the available information from the Brand Context section. If more details are needed, it activates additional agents to search your brand knowledge or the web to create an accurate, relevant response.
-
For brainstorming, the Brand Assistant uses the Do's and Don'ts, Tone of Voice, Grammar Guidelines, and Checklist sections of your brand kit as a system prompt. This ensures that responses align with brand standards. It then activates agents that work in sequence to explain reasoning and generate a comprehensive output.
How the copilot optimizes content
The Content optimization copilot in SitecoreAI uses three key sections—Brand Context, Tone of Voice, and Do's and Don'ts sections of your brand kit as a system prompt— to guide content generation and optimization.
When a user clicks the AI button to generate or optimize content, these sections are passed automatically as a system prompt. The copilot then applies this guidance to ensure the output matches your brand’s tone, style, and messaging.
Whether you’re creating new content or refining existing text, the copilot helps maintain consistency and ensure everything produced remains on-brand and ready to use.