Create a web experiment
To create a web experiment:
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On the navigation menu, click Experiments. The experiment list displays.
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Click Create > Web. The Name Your Experiment window displays.
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In the Name your Experiment field, enter an intuitive name for the experiment. Sitecore Personalize automatically creates an ID when you name the experiment.
ImportantThe experiment name must be unique and not belong to any non-deleted experiments.
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Click Create.
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In the Experiment variants tile, click Create variant.
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Select a web template or click Create template to create a new web template using custom code.