Getting started with web experiments
This topic describes how to get started building a web experiment. We recommend that you complete these steps in the following order:
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Create a web experiment and add a variant using an out-of-the-box web template or custom code.
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Apply any of the following options to the web experiment:
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Target a webpage to set the area of your website where you want the experiment to run. You can also add JavaScript to determine the context in which the experiment should execute.
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Apply a condition to filter the visitors that see the experiment based on real-time behavior.
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Apply a segment to configure the experiment to only run for a certain segment of guests.
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Associate a decision model with your experiment to recommend dynamic offers or content.
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Compose the API request to apply further personalization using dynamic data.
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Insert the web experiment in your HTML by specifying in the JavaScript editor where in the Document Object Model (DOM) you want the offer or content to display.
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Preview the web experiment in your organization's website.
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Add a primary goal to the web experiment. Sitecore Personalize uses the metrics of the primary goal to measure variant performance when determining a leading or winning variant.
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Start the experiment. After the experiment runs for 24 hours, you can see how the variants are performing against each other on the Performance dashboard.