Convert a brief into a campaign
After developing your strategy in a brief, you can convert it into a campaign to begin execution. Converting a brief automatically transfers key information such as objectives, target audience, and milestone into a new campaign, ensuring consistency between planning and delivery.
Make sure the brief status is Approved before converting it.
To convert a brief into a campaign:
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In the navigation menu, click Strategy. Then, in the left sidebar, select Briefs.
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In the list of available briefs, click the approved brief that you want to convert.
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On the brief details page, click Create campaign.
A new campaign is automatically created and opened in Campaigns. The brief used for the conversion is linked to the campaign and appears on the Briefs tab.
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After conversion, you can build out the campaign by doing the following: