Create a campaign

A campaign represents a key marketing initiative, goal, or activity that your team aims to accomplish, such as product launches, website updates, seasonal promotions, or digital ad strategies.

Creating a campaign is one way to start planning and organizing work. You can also begin with a brief and convert it into a campaign. When a campaign is created first, add or create briefs afterward to capture requirements and creative direction.

After you create a campaign, you can define its deliverables to outline the intended outcomes, and each deliverable can be divided into actionable tasks.

To create a campaign:

1. In the navigation menu, click Strategy.
2. In the left sidebar, click Campaigns.
3. On the Campaigns page, click Create campaign.
   Note

   You can also create a campaign from the calendar.

4. In the Create campaign dialog, enter the following:
   • Campaign name - enter a descriptive name for the campaign, up to 255 characters.
   • Start date and Due date - pick the campaign's start and end dates from the calendar. The system calculates and displays the campaign duration in the Total days field.
5. Optionally, you can do the following:

   • In the Campaign description field, enter a short summary of the campaign.

   • In the Labels field, enter or select up to five tags to categorize the campaign.

   • In Brand kit, select a brand kit that you want to link to this campaign.

   • To add a thumbnail image for your campaign, click Upload or drag and drop the image file.

     Supported files include .pjp, .jfif, .jpe, .pjpeg, .jpeg, .jpg, .png, .gif, .webp, .sgvz, .svg, .jpg, .jpeg, .png, .gif, .webp.

6. Click Create. The campaign overview page opens.