Add a link

You can add links to your newsletters and landing pages. When recipients click these, they generate valuable information about how they interact with your campaigns.

You can add a URL link or an email address link.

Add a URL link

To add a URL hyperlink:

In the editor, click the Items tab, and then drag and drop a Text item in the editing area.
Click the text item and type or paste your text.
Select the text that you want to display as a hyperlink.
In the text toolbar, click .
In the Insert/Edit Link dialog box, fill in the fields:
- URL - enter the URL of the website you want the link to open.
- Text to display - enter or edit the text you want to display as a link.
- Title - enter a tooltip for text. This text will be shown when the recipient hovers over the link.
- Open link in - select whether the link opens in a new or the current browser window.
- Personalization Tags - select a personalization tag from the drop-down list to add to your link to your newsletter.
Click Save.

Add a custom field to a URL for Regular Campaigns

To add a custom field to your existing Link to use within a regular campaign:

For example: https://subdomain.moosend.com/#recipient:value| fallback#

The #recipient:value| fallback# custom field allows you to pull in dynamic data specific to the recipient. And the fallback value will be used if no recipient-specific data is available.

Insert the URL with the placeholder #recipient:value| fallback# in the content of your campaign.
Ensure that the recipient data is available in your mailing list for each specific member.
The platform will automatically replace #recipient:value| fallback# with the appropriate data for each recipient. If the data is missing, it will fall back to the specified default value.

Add a substitution to a URL for Transactional campaigns

To add a substitution to your existing Link to use within a transactional campaign:

For example: https://subdomain.moosend.com/#key#

The #key# placeholder will be dynamically replaced with substitutional transactional data.

For example: order number, purchase details. There is no fallback in this case, as substitutional transactional data is assumed to be available.

Insert the URL with the placeholder #key# where needed in the email content.
To ensure the system correctly replaces placeholders like #key# or {{key}} in your content, your payload must include the expected key-value pairs.
The platform will replace #key# or {{key}} with the transactional data for each recipient.

Tip

Every placeholder in your content must have a matching key in the payload. If #key# exists in your text but ''key'' is missing in the payload, the system won’t be able to replace it.
Key names are case-sensitive. Ensure ''Name'' and ''name''are correctly matched.
Unused placeholders will remain visible. If the payload doesn’t contain a value for a placeholder, it will not be replaced.

By ensuring your payload includes all necessary key-value pairs, you’ll get a correctly formatted final output.

Add a link to an email address

To add a link to an email address:

In the editor, click the Items tab, and then drag and drop a Text item in the editing area.
Click the Text item to display the text toolbar.
Enter the email address by typing it directly or pasting your text, and then press Enter. The email address is now formatted as a link.

Add a link to a button item

To add a link to a button item:

In the editor, click the Items tab, and then drag and drop a button item in the editing area.
Click the button item to display the button toolbar.
Enter the URL into the button link field.
Check or uncheck the option for the link to open in a new window.

Add a custom field to a button item for Regular campaigns

To add a custom field to a button item instead of using a URL:

In the editor, click the Items tab, and then drag and drop a button item in the editing area.
Click the button item to display the button toolbar.
Enter the custom field into the button link field. For example: #recipient:DiscountcodeURL| fallback#
Check or uncheck the option for the link to open in a new window.

Add a substitution to a button item for Transactional campaigns

To add a substitution to a button item instead of using a URL:

In the editor, click the Items tab, and then drag and drop a button item in the editing area.
Click the button item to display the button toolbar.
Enter the substitution into the button link field. For example: #key# or https://subdomain.moosend.com/#key#
Check or uncheck the option for the link to open in a new window.

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