Create dynamic content blocks
Sitecore Send lets you add repeatable, dynamic content blocks to remind your customers of what is in their website cart, or cross-sell items that might interest them, based on what they are buying. You can create your own cart abandonment, product recommendation, RSS, and browse abandonment blocks and add or remove items just as you would for any other layout, so that your subscribers get only the info you want, and only when you want them to.
Add a cart abandonment block
You can use cart abandonment blocks to subtly remind your email marketing campaign recipients of the purchases they came very close to completing.
To add a cart abandonment block:
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Add a cart abandonment layout. You cannot use 3 x 1/3 layouts and 4 x 1/4 layouts for repeatable blocks.
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In the editing area, hover your mouse over the layout and click Settings .
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In the right pane, edit the following:
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Layout Type - select Cart Abandonment.
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Select website - the drop-down list displays the websites you have connected to Sitecore Send. Select a website to connect the cart abandonment block with the events on that particular website.
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Number of products to be displayed - adjust the number by using the up/down arrows.
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The cart abandonment block is automatically filled with dynamic items : product image, product title, product price, product code, product manufacturer, product category, product URL.
You can add to or remove items as you see fit.
Add a product recommendation block
Sending your subscribers product recommendation can help them purchase. For example, you can send out recommendations for products based on what other customers purchased, what they looked at, or what your best-sellers are.
To add a product recommendation block:
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Add a product recommendation layout. You cannot use 3 x 1/3 layouts and 4 x 1/4 layouts for repeatable blocks.
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In the editing area, hover your mouse over the layout and click Settings .
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In the right pane, edit the following:
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Layout Type - select Product Recommendation.
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Select website: The drop-down list displays the websites you have connected to Sitecore Send. Select a website to connect the product recommendation block with the events on that particular website.
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Sort products by: Select how to sort the recommended products:
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Items purchased (default): Recommends the top products based on the number of times ordered.
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Revenue: Recommends the top products based on the product revenue.
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Views: Recommends the top products based on the number of product views.
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AI: Personalized product recommendation option for specific users, based on their interactions with products on your website. The user must be identified on your website and must have interacted with a product at least once during the last 6 months.
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Number of products to be displayed: Adjust the number by using the up/down arrows.
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The product recommendation block is automatically filled with dynamic items: product image, product title, product price, product code, product manufacturer, product category, product URL.
You can add to or remove items as you see fit.
Add a browse abandonment block
You can use browse abandonment blocks to give your email marketing campaign recipients a slight push towards purchasing products they were previously browsing. Users will receive an email displaying the products that they previously viewed.
To add a browse abandonment block:
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Add a browse abandonment layout. You cannot use 3 x 1/3 layouts and 4 x 1/4 layouts for repeatable blocks.
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In the editing area, hover your mouse over the layout and click Settings .
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In the right pane, edit the following:
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Layout Type - select Browse Abandonment.
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Select website: The drop-down list displays the websites you have connected to Sitecore Send. Select a website to connect the Browse abandonment block with the events on that particular website.
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Sort products by: Select how to sort the recommended products:
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The browse abandonment block is automatically filled with dynamic items: product image, product title, product price, product code, product manufacturer, product category, product URL.
You can add to or remove items as you see fit.
Add an RSS campaign block
Sending your subscribers an RSS campaign block enables them to see information from an RSS feed URL. For example, you can retrieve the latest articles dynamically and display them in your newsletter.
To add an RSS campaign block:
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Add a RSS campaign block layout. You cannot use 3 x 1/3 layouts and 4 x 1/4 layouts for repeatable blocks.
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In the editing area, hover your mouse over the layout and click Settings .
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In the right pane, edit the following:
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Layout Type - select RSS Campaign.
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Number of articles to be displayed: Adjust the number by using the up/down arrows.
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The RSS campaign block is automatically filled with dynamic items: article image, article title, article ID, article summary, article published on, article category, article URL.
You can add to or remove items as you see fit.