Audience rule comparators

When you create or edit an audience, you select a comparator for each audience rule. A comparator defines how the selected attribute value is matched.

For example, if you select the Email attribute, you can use the contains comparator to match profiles whose email address includes a specific domain.

The available comparators can have the type String, Number, Boolean, Date, and Other.

The available comparators depend on the selected attribute and are grouped by value type: String, Number, Boolean, Date, and Other.

String comparators

Use string comparators to match text values.

Comparator	Description
is equal to	Matches the exact text value.
is not equal to	Excludes the exact text value.
is in	Matches any value in a list of text values.
is not in	Excludes values in a list of text values.
contains	Matches text that includes the specified value.
does not contain	Excludes text that includes the specified value.
starts with	Matches text that begins with the specified value.
does not start with	Excludes text that begins with the specified value.
ends with	Matches text that ends with the specified value.
does not end with	Excludes text that ends with the specified value.
is null	Matches when no value exists.
is not null	Matches when a value exists.

Number comparators

Use number comparators to match numeric values.

Comparator	Description
is equal to	Matches the specified number.
is not equal to	Excludes the specified number.
is greater than	Matches values greater than the specified number.
is greater than or equal to	Matches values greater than or equal to the specified number.
is less than	Matches values less than the specified number.
is less than or equal to	Matches values less than or equal to the specified number.
is between	Matches values within a range.
is not in between	Matches values outside a range.
is null	Matches when no value exists.
is not null	Matches when a value exists.

Boolean comparators

Use Boolean comparators to match true or false values.

Comparator	Description
is true	Matches when the value is true.
is false	Matches when the value is false.
is null	Matches when no value exists.
is not null	Matches when a value exists.

Date comparators

Use date comparators to match time-based attribute values.

Note

Date comparisons use UTC, not your organization’s local timezone. This can affect results near day boundaries.

Comparator	Description
is in the past	Matches dates within a specified past time period.
is not in the past	Excludes dates within a specified past time period.
is in the next	Matches dates within a specified future time period.
is not in the next	Excludes dates within a specified future time period.
is now plus	Matches dates after the current date by a specified amount of time.
is now minus	Matches dates before the current date by a specified amount of time.
is on the day	Matches the specified date.
is not on the day	Excludes the specified date.
is between	Matches dates within a specified range.
is not in between	Matches dates outside a specified range.
is before	Matches dates earlier than the specified date.
is after	Matches dates later than the specified date.
is in the year	Matches dates in the specified year.
is not in the year	Excludes dates in the specified year.

Other comparators

Use these comparators to match supported attribute values that do not fit the categories above.

Comparator	Description
contains	Matches when the attribute value contains the specified value.
does not contain	Excludes attribute values that contain the specified value.
is null	Matches when no value exists.
is not null	Matches when a value exists.

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