Apply brand context in Agentic studio
In Agentic studio, you can apply a brand context to a free-form chat or an agent-driven task. The chat or agent can then use relevant information from across the selected brand context to ground its response.
You do not need to select individual brand context files or folders. Agentic studio determines which available brand information is relevant to your request.
To apply brand context:
- In SitecoreAI, open the Agentic studio chat interface.
- Start a new chat.
- Optionally, select the agent that you want to run. For example, select Brief Generator.

- Click Context .
- On the Brand Context tab, select the brand context that you want to use.

- Enter a prompt describing the result you want. For example:
- Rewrite this message for our CFO persona and keep it aligned with our approved value proposition.
- Review this page for messaging, terminology, and unsupported claims.
- Adapt this campaign for email and social using our channel guidance.
- Create a campaign brief using our target audience, approved messaging, product information, customer evidence, and content guidelines.
- If you are using an agent, configure any required parameters, such as target languages or content channels.
- Optionally, provide additional information, such as related items or uploaded files.
- Press Cmd + Enter on macOS or Ctrl + Enter on Windows to submit the prompt.
The chat or agent uses relevant information from the selected brand context when generating its response. Review the result and refine your prompt, parameters, or supporting information as needed.
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