Adaptive optimization
Adaptive Optimization is a flow that improves existing content using real analytics data and AI-driven recommendations. It identifies performance gaps, surfaces optimization opportunities, and suggests updates to keep content effective and relevant.
When to use
-
Content is underperforming
-
You want data-driven SEO improvements
-
You aim to increase engagement or conversions
Agents in this flow
The Adaptive Optimization flow includes these agents:
-
Researcher - reviews your prompt and analyzes it against established UX and web design principles based on industry standards.
-
Content Generator - uses the research findings to create a blog that includes in-depth analysis and actionable recommendations.
-
Translator - optimizes the content and translates it into the selected languages.
Run the flow
-
In the navigation menu, click Agentic. Then, in the left sidebar, select Flows.
-
On the Flows page, select Adaptive Optimization.
-
In the dialog, enter a Space Title for the run.
In the Agents section, the agents included in the flow are added by default. You can add more agents, replace, or remove agents as needed.
-
Provide the required inputs:
-
Parameters - select the parameters to define how the content should be generated:
-
Target Languages - for example, Spanish, French.
TipTo change the parameters the agent considers, you can edit the agent’s configuration.
-
-
-
Optionally, provide the following:
-
Items - use items as the inputs the agent will act on. The agent processes each item to generate outputs. Click Add items to include:
-
CMS - select content item from a SitecoreAI site or collection.
-
Artifacts - use artifacts previously generated in any space.
-
Briefs - select a brief created in the Strategy app.
-
Other - import a CSV file and select all or part of its data.
-
-
Context - use context as background information that guides how the agent generates results. Click Add context to include:
-
Artifacts - use any artifacts previously generated in the current space.
-
Brand kits - select your organization's brand kit.
-
-
Supporting files - click Browse to upload supported files related to your request.
-
-
Click Create.
A new space opens with the run details.
-
Research Phase
In the right pane, do the following:
-
Click Run next to the first agent.
-
Enter a prompt to describe the topic you want to research.
Example: Social media marketing hacks for the Gen Z audience.
-
Click Run to start the first agent.
TipProcessing might take some time. You can leave the page and return to the space at any time to track progress.
When processing is complete, the results appear in the space.
-
-
Content Generation
In the right pane, do the following:
-
Click Run next to the third agent.
-
Enter a prompt to describe your content requirements.
Example: Write a comprehensive blog post using the research.
-
Make sure the correct channels, target audiences, and content formats are selected.
-
Optionally, add context or supporting files.
-
Click Run to start the third agent.
The agent analyzes your prompt and generates an initial draft for review.
-
Edit or accept the draft, then click Confirm to finalize the artifact generation.
-
-
Optimization
In the right pane, do the following:
-
Click Run next to the third agent.
-
Enter or paste the content to translate.
Example: Develop account-specific case studies and one-pagers.
-
Make sure the correct languages are selected.
-
Optionally, add context or supporting files.
-
Click Run to start the third agent.
The agent analyzes your prompt and generates the requested content.
-
The number of artifacts corresponds to your selected languages.
ImportantAlways review AI-generated artifacts carefully and validate key information before using them.
-
To learn more about what’s included in a space, see View a space.