1. Understanding agents

Blog writer

The Blog Writer is an agent for creating high-quality, SEO-optimized blog posts from an idea or outline. It researches the topic, validates findings, and generates a complete blog post ready for review.

After you describe your blog topic, the agent:

  • Researches the subject and presents findings for approval.

  • Generates a complete blog post with metadata and SEO elements.

When to use

Use the Blog Writer for the following business scenarios:

  • Blog series production.

  • Thought leadership and corporate storytelling.

  • Long-form SEO-driven or editorial-style content.

Edit the configuration

Before running this agent, review and update its configuration to control how it generates content.

The configuration determines what the agent produces and how it behaves, so you can align it with your brand, audience, and use case.

Before you begin

Make sure you have a Builder License assigned to your user account. This license is required to edit agents.

To edit the configuration:

  1. In the navigation menu, click Agentic. Then, in the left sidebar, select Agents.

  2. On the Agents page, find Blog Writer.

  3. Click the actions menu > Edit.

  4. Review and configure the tabs:

    • Overview - view the agent's basic information, how it works, and inputs required to run it. This tab is read-only.

    • Parameters - define guidance that shapes how content is generated. For example, you can specify target audiences, channels, languages, and formats.

    • Schemas - define structured JSON output formats. For example, you can add schemas for blog posts, email content, or social media posts.

      • Blog Post Schema - a predefined blog schema is provided. You can edit or add properties such as SEO and audience metadata, to match your desired format.

    • HTML Templates - define how generated content is formatted and displayed in previews. Templates typically correspond to the defined schemas.

      • Standard Blog Template - a predefined blog template corresponding to the schema is provided. Edit the template as needed and preview your changes.

    • Workflow - view the agent’s execution workflow, including all processing steps. This tab is read-only.

  5. Click Save Changes. Return to the Agents page and run the agent.

Run the agent

Use the Blog Writer to generate a blog post from a user-provided topic.

To run the agent:

  1. In the navigation menu, click Agentic. Then, in the left sidebar, select Agents.

  2. On the Agents page, find Blog Writer.

  3. Enter a Space Title for the run.

    In the Agents section, the selected agent is added by default.

  4. Provide the required input:

    • Blog Topic - enter a topic to write about.

      Example: How small businesses can use social media to boost customer engagement.

  5. Optionally, click Add context to provide additional background that guides how the AI generates responses.

    • Artifacts - use any artifacts previously generated in the current space.

    • Brand kits - select your organization's brand kit.

  6. Click Create.

  7. The new space created for the run opens. Click Run to start the agent.

    Tip

    Processing might take some time. You can leave the page and return to the space at any time to track progress.

    When processing is complete, the results appear in the space.

    Important

    Always review AI-generated artifacts carefully and validate key information before using them.

    To learn more about what’s included in a space, see View a space.

  8. The artifact displayed is an initial draft. Edit or accept the draft, then click Confirm to finalize the artifact generation.

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