1. Understanding agents

Persona content auditor

The Persona Content Auditor is an agent that evaluates how well your content aligns with predefined personas. It checks whether the tone, style, and messaging match the needs and preferences of your target audience.

The agent assesses content against selected personas and provides recommendations and optimized rewrites to improve relevance and resonance.

After you provide a prompt or content, the agent:

  • Analyzes the content and suggests relevant personas for approval.

  • Scores persona fit, tone, emotional resonance, and call-to-action effectiveness.

  • Provides recommendations and a persona-optimized rewrite.

When to use

Use the Persona Content Auditor for the following business scenarios:

  • Validating persona-driven campaigns.

  • Performing creative QA before publication.

  • Auditing tone and messaging consistency.

Edit the configuration

Before running this agent, review and update its configuration to control how it generates content.

The configuration determines what the agent produces and how it behaves, so you can align it with your brand, audience, and use case.

Before you begin

Make sure you have a Builder License assigned to your user account. This license is required to edit agents.

To edit the configuration:

  1. In the navigation menu, click Agentic. Then, in the left sidebar, select Agents.

  2. On the Agents page, find Persona Content Auditor.

  3. Click the actions menu > Edit.

  4. Review and configure the tabs:

    • Overview - view the agent's basic information, how it works, and inputs required to run it. This tab is read-only.

    • Parameters - define guidance that shapes how content is generated. For example, you can specify target audiences, channels, languages, and formats.

      • Target Persona - a predefined language parameter is provided. You can edit or add relevant personas (for example, Marketer, Technologist) as needed.

    • Schemas - define structured JSON output formats. For example, you can add schemas for blog posts, email content, or social media posts.

    • HTML Templates - define how generated content is formatted and displayed in previews. Templates typically correspond to the defined schemas.

    • Workflow - view the agent’s execution workflow, including all processing steps. This tab is read-only.

  5. Click Save Changes. Return to the Agents page and run the agent.

Run the agent

Use the Persona Content Auditor to quickly evaluate your content against target personas.

To run the agent:

  1. In the navigation menu, click Agentic. Then, in the left sidebar, select Agents.

  2. On the Agents page, find Persona Content Auditor.

  3. Enter a Space Title for the run.

    In the Agents section, the selected agent is added by default.

  4. Provide the required inputs:

    • Content to Audit - enter or paste the content that you want to evaluate.

      Example: New year. Stronger you. Build healthy habits, move with purpose, and make progress that lasts all year.

    • Target Persona - select the persona against which to audit content.

      Example: Marketer, Technologist.

  5. Optionally, provide the following:

    • Items - use items as the inputs the agent will act on. The agent processes each item to generate outputs. Click Add items to include:

      • CMS - select content item from a SitecoreAI site or collection.

      • Artifacts - use artifacts previously generated in any space.

      • Briefs - select a brief created in the Strategy app.

      • Other - import a CSV file and select all or part of its data.

    • Context - use context as background information that guides how the agent generates results. Click Add context to include:

      • Artifacts - use any artifacts previously generated in the current space.

      • Brand kits - select your organization's brand kit.

    • Supporting files - click Browse to upload supported files related to your request.

  6. Click Create.

  7. The new space created for the run opens. Click Run to start the agent.

    Tip

    Processing might take some time. You can leave the page and return to the space at any time to track progress.

    When processing is complete, the results appear in the space.

    Important

    Always review AI-generated artifacts carefully and validate key information before using them.

    To learn more about what’s included in a space, see View a space.

  8. The generated artifact appears with the extracted content, including the following sections, based on the agent's schema:

    Tip

    To customize these sections, edit the agent’s configuration.

    • Persona fit summary - how well the content aligns with each persona’s tone, message relevance, emotional resonance, call-to-action fit.

    • Audience needs - the audience’s goals, expectations, and the problems the content should address.

    • Recommendations - specific, actionable suggestions to improve alignment, clarity, and engagement.

    • Persona-optimized rewrite - a revised version of the content tailored to the selected persona’s voice and needs.

    • Enhancement notes - additional notes and tips to improve content.

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