1. Understanding agents

Persona content auditor

The Persona Content Auditor is an agent that evaluates how well your content aligns with predefined personas. It checks whether the tone, style, and messaging match the needs and preferences of your target audience.

The agent assesses content against selected personas and provides recommendations and optimized rewrites to improve relevance and resonance.

After you provide a prompt or content, the agent:

  • Analyzes the content and suggests relevant personas for approval.

  • Scores persona fit, tone, emotional resonance, and call-to-action effectiveness.

  • Provides recommendations and a persona-optimized rewrite.

When to use

Use the Persona Content Auditor for the following business scenarios:

  • Validating persona-driven campaigns.

  • Performing creative QA before publication.

  • Auditing tone and messaging consistency.

Edit the configuration

Before running this agent, review and update its configuration to control how it generates content.

The configuration determines what the agent produces and how it behaves, so you can align it with your brand, audience, and use case.

Before you begin

Make sure you have a Builder License assigned to your user account. This license is required to edit agents.

To edit the configuration:

  1. In the navigation menu, click Agentic and then, in the left sidebar, click Agents.

  2. On the Agents page, find Persona Content Auditor and then click Edit .

  3. Review and configure the settings on the following tabs:

    • Overview - view the agent's basic information, how it works, and inputs required to run it.

    • Parameters - define guidance that shapes how content is generated. For example, you can specify target audiences, channels, languages, and formats.

      • Target Persona - a predefined language parameter is provided. You can edit or add relevant personas (for example, Marketer, Technologist) as needed.

    • Schemas - define structured JSON output formats. For example, you can add schemas for blog posts, email content, or social media posts.

    • HTML Templates - define how generated content is formatted and displayed in previews. Templates typically correspond to the defined schemas.

    • Workflow - view the agent’s execution workflow, including all processing steps. This tab is read-only.

  4. Click Save Changes and then click Back to agents.

  5. Run the agent.

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