Brief generator
The Brief Generator is an agent that helps marketers simplify planning by turning a few key inputs into clear, structured briefs.
It organizes goals, audience insights, and messaging into a focused, standardized brief, helping teams align on objectives and direction while reducing planning time.
The agent generates an actionable brief that teams can use as a foundation for campaign execution.
After you provide your input, the agent:
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Analyzes your prompt or content source.
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Researches the topic and audience as needed.
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Generates a structured campaign brief with clear objectives and guidelines.
When to use
Use the Brief Generator agent for the following business scenarios:
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Turning campaign goals and notes into clear creative briefs.
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Kicking off marketing or content projects with aligned direction.
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Preparing shareable briefs for cross-functional team collaboration.
Edit the configuration
Before running this agent, review and update its configuration to control how it generates content.
The configuration determines what the agent produces and how it behaves, so you can align it with your brand, audience, and use case.
Make sure you have a Builder License assigned to your user account. This license is required to edit agents.
To edit the configuration:
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In the navigation menu, click Agentic. Then, in the left sidebar, select Agents.
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On the Agents page, find Brief Generator.
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Click the actions menu
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Review and configure the tabs:
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Overview - view the agent's basic information, how it works, and inputs required to run it. This tab is read-only.
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Parameters - define guidance that shapes how content is generated. For example, you can specify target audiences, channels, languages, and formats.
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Schemas - define structured JSON output formats. For example, you can add schemas for blog posts, email content, or social media posts.
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Brief Schema - a predefined brief schema is provided. You can edit or add properties (for example, title, objectives, timeline) to match your desired format (for example, same fields as in smart briefs).
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HTML Templates - define how generated content is formatted and displayed in previews. Templates typically correspond to the defined schemas.
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Standard Brief Template - a predefined HTML brief template is provided . Edit the template as needed and preview your changes.
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Workflow - view the agent’s execution workflow, including all processing steps. This tab is read-only.
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Click Save Changes. Return to the Agents page and run the agent.
Run the agent
Use the Brief Generator to create a comprehensive brief based on a user prompt.
To run the agent:
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In the navigation menu, click Agentic. Then, in the left sidebar, select Agents.
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On the Agents page, find Brief Generator.
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Enter a Space Title for the run.
In the Agents section, the selected agent is added by default.
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Provide the required input:
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What will your brief be about - describe the brief you want to create.
Example: Create a campaign brief for launching a new eco-friendly product line.
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Optionally, provide the following:
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Context - provide additional background that guides how the AI generates responses. Click Add context to include:
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Artifacts - use any artifacts previously generated in the current space.
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Brand kits - select your organization's brand kit.
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Supporting files - click Browse to upload supported files related to your request.
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Click Create.
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The new space created for the run opens. Click Run to start the agent.
TipProcessing might take some time. You can leave the page and return to the space at any time to track progress.
When processing is complete, the results appear in the space.
ImportantAlways review AI-generated artifacts carefully and validate key information before using them.
To learn more about what’s included in a space, see View a space.
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The artifact displayed is an initial draft. Edit or accept the draft, then click Confirm to finalize the artifact generation. The final brief is organized with specific fields (for example, title, objective, timeline) based on the agent's schema configuration.