1. Understanding agents

Competitor analyzer

The Competitor Analyzer agent conducts competitive intelligence research to help you understand competitors’ positioning, strategies, and market dynamics.

After you provide details about market segments or competitors you want to analyze, the agent:

  • Researches competitors, industry trends, and recent developments.

  • Analyzes competitive positioning, strengths, and weaknesses.

  • Identifies strategic gaps and market opportunities.

When to use

Use the Competitor Analyzer agent for the following business scenarios:

  • Identifying differentiation opportunities in a crowded market.

  • Supporting go-to-market and pricing strategies.

  • Informing product, content, or campaign planning.

Edit the configuration

Before running this agent, review and update its configuration to control how it generates content.

The configuration determines what the agent produces and how it behaves, so you can align it with your brand, audience, and use case.

Before you begin

Make sure you have a Builder License assigned to your user account. This license is required to edit agents.

To edit the configuration:

  1. In the navigation menu, click Agentic. Then, in the left sidebar, select Agents.

  2. On the Agents page, find Competitor Analyzer.

  3. Click the actions menu > Edit.

  4. Review and configure the tabs:

    • Overview - view the agent's basic information, how it works, and inputs required to run it. This tab is read-only.

    • Parameters - define guidance that shapes how content is generated. For example, you can specify target audiences, channels, languages, and formats.

    • Schemas - define structured JSON output formats. For example, you can add schemas for blog posts, email content, or social media posts.

    • HTML Templates - define how generated content is formatted and displayed in previews. Templates typically correspond to the defined schemas.

    • Workflow - view the agent’s execution workflow, including all processing steps. This tab is read-only.

  5. Click Save Changes. Return to the Agents page and run the agent.

Run the agent

Use the Competitor Analyze to understand current trends, news, and characteristics of competitors.

To run the agent:

  1. In the navigation menu, click Agentic. Then, in the left sidebar, select Agents.

  2. On the Agents page, find Competitor Analyzer.

  3. Enter a Space Title for the run.

    In the Agents section, the selected agent is added by default.

  4. Provide the required input:

    • Competitive Analysis Request - describe the competitors or market you want to analyze.

      Example: fast fashion retail

  5. Optionally, click Add context to provide additional background that guides how the AI generates responses.

    • Artifacts - use any artifacts previously generated in the current space.

    • Brand kits - select your organization's brand kit.

  6. Click Create.

  7. The new space created for the run opens. Click Run to start the agent.

    Tip

    Processing might take some time. You can leave the page and return to the space at any time to track progress.

    When processing is complete, the results appear in the space.

    Important

    Always review AI-generated artifacts carefully and validate key information before using them.

    To learn more about what’s included in a space, see View a space.

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