Activate the Google Tag Manager
After you have created an account in Google Analytics and installed Google Tag Manager, you can activate the Google Tag Manager in the Sitecore Content Hub settings.
To activate the Google Tag Manager:
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On the menu bar, click Manage
.
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On the Manage page, click Settings.
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In the left pane, in the Portal Configuration section, select GoogleTagManager.
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In the right pane, in the key field, enter the Google Tag Manager container ID, which you can see on the Tag Manager menu bar when you log into your Google Tag Manager account.
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Click Save.