Asset media types

Sitecore Content Hub generically refers to digital asset entities, such as images, videos, or files, as assets. The Sitecore Digital Asset Management (DAM) module supports several asset media types.

You can perform most default operations (such as create public link, delete, or create draft) on all asset types. For specific asset types, such as video or archive, additional operations are available.

The following table lists the asset media types in Sitecore DAM and their supported media formats.

Media type


Supported formats


Composite asset containing several files, such as 3D assets. To display the asset files, you need to trigger the extract archive.



Audio file.

aif, aiff, m4a, mp3, wav


Document file.

doc, docx, eml, msg, pdf, ppt, pptx, rtf, txt, xls, xlsx


Image file such as photos. From version 4.1, Content Hub proposes a GIFs animation functionality.

bmp, bpg, cr, cr2, crw, dng, dpx, dr, erf, gif, jfif, jp2, jpeg, jpg, jxr, nef, orf, raf, raw, srw, tga, webp


Image built by mathematical formulas that define points on a grid.

ai, eps, png, psd, psb, svg, tif, tiff


Video file.

avi, flv, mp4, m4v, mov, mpeg, mpg, webm, wmv

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