AI in Content Hub
AI capabilities in Content Hub need to be enabled and, if necessary, configured by a superuser or a user with the necessary permissions granted to them through user group policies. Most AI capabilities require Sitecore Stream.
To simplify the content creation process and efficiently find images for your campaigns, Content Hub provides AI assistance.
The AI features in Content Hub use Azure OpenAI Service. These features are designed to follow Microsoft's responsible AI principles. They are GDPR compliant and in line with Sitecore privacy policies. Sitecore does not store the prompts you submit or the responses you receive.
AI-assisted visual search
The AI-assisted visual search feature lets you find the image assets you need quickly and easily, based on image color, a text description, and other visual cues. You can upload any image you like to Content Hub and then use the visual search to find similar images in the repository. The AI-assisted visual search feature supports .jpg, .jpeg, and .png images.
AI-assisted brand awareness
The AI-assisted brand awareness feature ensures that all content generated in Sitecore Content Hub consistently reflects your brand’s unique identity, tone, and guidelines so you can create more meaningful and impactful content, campaigns, and briefs. Two key elements of this feature are the brand kit and the Brand Assistant.
AI-assisted image alt text
The AI-assisted image alt text generation feature reduces the manual effort required to create descriptive metadata for images by automatically generating meaningful, context-aware alternative text. This improves accessibility by providing text descriptions that can be interpreted by screen readers. High-quality alt text enhances search engine optimization (SEO) helping search engines better understand and index image content, which improves discoverability in search results.
AI-assisted content generation
The AI-assisted content generation feature lets you generate, refine, or improve text in specific fields. AI-generated content is tagged with a Generated by AI icon to notify you that AI assisted in the creation of the content.
AI-assisted content translation
The AI-assisted content translation feature lets you localize content for specific markets.
AI-assisted field-level text generation
AI-assisted field level text generation makes it easy to draft text for any fields using AI. Entering a prompt generates an initial draft of the text, which you can refine by improving the prompt until you have a draft that you're happy with. After you accept the suggested text, you can still enhance it to better suit your needs if required. In the following example, AI-assisted content generation is configured on the Title, Description, and Alt text fields.
AI-assisted brief generation
The smart brief feature lets you create briefs with clear and consistent content and ensures your briefs contain all relevant information, in line with your brand. The AI Assistant helps you complete the brief by providing suggestions for content and taxonomies, as well as relevant assets and campaigns, to enhance your brief.
AI-assisted metadata enrichment
The AI-assisted metadata enrichment feature improves image searchability in Content Hub by suggesting image tags that are relevant and consistent. To ensure suggested tags are specific to your requirements, you can create a connector to use your own AI service or a third-party service. And, to streamline your workflow, you can configure Content Hub to automatically add metadata when you upload images.
