Create a variant
To customize content for a specific target group (audience, market, country, culture, and so on), you can create variants of existing content items or campaigns. You can customize any item definition (such as content or product), or you can create a variant from an existing item. This second variant is considered a sibling of the first variant or a child of the original content item.
The variant content item (duplicate of the original item) must be approved before use, or rejected. The VARIANT and ORIGINAL indicators appear on the variant item details page and on the original item details page, respectively.
To configure the variant feature and relevant operations, you must have the necessary permissions.
To create a variant:
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On the menu bar, click Content and select Search.
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On the Search page, search for the desired content item and click it.
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On the content item details page, click More actions
> Create variant. -
Make any required changes.
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Click Submit
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When creating a variant, at least one field value must differ from the field values of the original content item. However, after the variant is created, you can edit the values to match the variant to the original content item. You cannot set a variant field that does not exist in the original content item.
The frequently asked questions topic explains the difference between versions, drafts, and variants.