Configure Content Hub for AI-assisted content generation
AI capabilities in Content Hub need to be enabled and, if necessary, configured by a superuser or a user with the necessary permissions granted to them through user group policies. Most AI capabilities require Sitecore Stream.
Having content that is consistent with your brand creates better experiences for your users. To ensure consistency, you can configure Content Hub to align with your brand voice. This enables a content creator or marketer to use the generative AI to create or refine text using the voice you specify for your brand.
Define or update the brand voice
You can define the brand voice that Content Hub adopts when generating content. Provide enough detail to generate accurate and on-brand content. Include, for example, the voice and tone, words that are commonly used, and the target audience. If no brand voice is defined, AI-generated content uses a generic tone and voice.
To define or update the brand voice:
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On the menu bar, click Manage
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On the Manage page, click AI features.
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On the AI features page, in the left pane, click Brand voice and describe the voice used across your brand, for example, Use a relaxed voice that is conversational and fun. Avoid overly technical terms.
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Click Save.
Turn AI-assisted content generation on or off
You can turn the AI-assisted content generation feature on or off. When this feature is enabled, the Generate with AI 
icon is displayed on the text editor toolbar.
To turn AI-assisted content generation on or off:
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On the menu bar, click Manage
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On the Manage page, click AI features.
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On the AI features page, in the left pane, click Content generation, and turn the Enable AI for content generation switch on or off as needed.
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Click Save.