Configure Content Hub for AI-assisted content generation
AI capabilities in Content Hub need to be enabled and, if necessary, configured by a superuser or a user with the necessary permissions granted to them through user group policies. Most AI capabilities require Sitecore Stream.
Having content that is consistent with your brand creates better experiences for your users. To ensure consistency, you can configure Content Hub to align with your brand voice. This enables a content creator or marketer to use the generative AI to create or refine text using the voice you specify for your brand.
Define the brand voice
You can define the brand voice that Content Hub adopts when generating content using AI by mapping a brand kit to a Content Hub entity. If no brand kit is available, AI-generated content uses a generic tone and voice.
Turn AI-assisted content generation on or off
You can turn the AI-assisted content generation feature on or off. When this feature is enabled, the Generate with AI 
icon is displayed on the text editor toolbar.
To turn AI-assisted content generation on or off:
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On the menu bar, click Manage
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On the Manage page, click AI features.
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On the AI features page, in the left pane, click Content generation, and turn the Enable AI for content generation switch on or off as needed.
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Click Save.